Use Social Media to accomplish a specific Goal
- Enhance branding awareness
- Protect your reputation
- Rank well in search
- Extend Customer Service
- Build Community
- Facilitate R&D
- Drive Sale and Leads
Note that these goals aren't necessarily about making more money directly. Use socail media for what it can do, not what you want it to do
Key Strategies
Customer Service- Search for people mentioning your brand name
- When you find people who have an issue with your service reach out to them an dtry to solve the problem
Drive Sales
- Join the conversation, be present and engage with customers
- Don't just sell your product, provide something of value that helps cutomers see you as a resource
- Use clear calls to action
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