The full conversation can be downloaded by following this link.
Who are these people?
http://www.thedjsolution.com/
http://www.bookmmorebrides.com
Question:
How is the wedding business Blueprint different?
- Maximising lead generation
- Partnering
- Developing your niche
- Chossing a profitable market
- Designing your price and packages
- Marketting
- Money Back Guarantee
Story about a NZ photographer Raefa/Rayfa
-School Portraits
Added scarcity by adding a limited offer, a timeframe where something ends. This appeals to loss aversion.
Tried a couple of variations
- 7 day limit with a free gift
- Archival fees (don't buy in this time and you will have to pay an archival fee)
7 day limit with free gift was most effective
From this Steph and Jeff Recommend a 3 day booking incentive
How can I start creating more VALUE in my business?
- Whatever the Bride and Groom find valuable
- What can't they find elsewhere? Ask around
- Can you become a resource that goes beyond your traditional role? Can you help them plan other elements of their wedding?
Use your web presence to make a personal connection with your clients
- Blogging
- Skype
- Aided by proper targetting of your niche
- Targets the correct leads
- They are setup to want to book you
Cheap and Free ways to generate interest/leads
DJ Story Raul
- Helped him target his market by using a message that makes him stand out from the competition
- Not about explaining why you cost what you do
- Self definition moves from Wedding DJ -> Latin Wedding DJ -> Latin-but-bot-too-Latin Wedding DJ (where clients want all the guests to dance, not just Latin guests)
- Ask why your clients booked you, they will help to find your uniqueness
Postcards
- Send out thank you postcards to clients and other wedding vendors
0 comments:
Post a Comment