In the video above Sal Cincotta runs through some ways that you can exceed client expectations and differentiate yourself from the rest of the wedding photography pack through improving your service rather than (or in addition to) your images.
His key messages are:
- Hand written thank you notes
You can do this immediately after the wedding. That way your memory is fresh and you won't forget to do it.
- Thank you gifts for clients
If someone is spending a lot of money with you send them a gift that says something about who you are. That way you can start building a genuine relationship. He uses wine because he and his wife love wine.
- Turnaround times
Avoid being a 12 month horror story. Aim for weeks or days, not months. If you aim for months the excitement will be gone.
- Saying goodbye to EVERYONE at the end of a wedding
While the Bride and Groom are important so are the people who are liekly to have paid you (the parents) and any future clients (the bridal party). Even if they don't need a wedding photographer in the future they are likely to become your cheerleaders with future potential clients.
- Return e-mails and phonecalls promptly
Even if you can't give a full answer let people know that you have received their message.
Some extra ideas that I do:
- Extra copies of discs for family and friends
Everyone wants to share their photos. Why not make it easy? This also allows you to control the presentation.
- A few prints with packages that don't include prints
Added extras are always nice
- Stay for a bit longer than your booking
Once again added extras are always nice
- Asking for their opinion on your work as a whole
Let them know that their thoughts matter. Asking for their help often makes your clients feel like they can return part of your hard work.
Some things that I'm looking at doing once I'm more established:
-Thank you gifts for referrals
Something like a canvas or a discount on an album
- Discounts on prints when buying large packages
Thankn clients for spending large amounts of money and give yourself a chance to earn a bit more as well.
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