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Tuesday, August 9, 2011

Things to consider when giving a quote for photographic work


This is an awesome list of things to consider when pricing your photography (a.k.a. giving a photography quote).
Unfortunately Dom hasn't provided them in written form. As such I've slammed them down here.

Important points to consider:
- Most of the time you can ignore 90% of the points listed below when giving a photographic quote. Early on you'll probably only be worried about how much time you'll be spending on the photo shoot, the time you'll be spending editing the photos, how well you get on with the client and the possibility or repeat business.
- Don't be afraid to ask what your client's photography budget is. That way you can tailor your photography services to their budget and their expectations in terms of cost and complexity.

a) Costs associated with the photo location
- Location Fees
- The time taken to find the location in the first place
- Parking Money for you and the rest of your team
- Crowd Control
Do you need to pay anyone to not get hassled? Do you need to block the area of from the public? Will you need to hire security or someone in a similar role to help with any of this?

b) Models
- Are you organising them or are they being organised for you? If so cover your costs.
- How many do they want and what level of modelling ability do they need?
- Dom suggests that models can cost 60-300 pounds for the day
- Add a little extra for yourself for any time spent organising them


c) Hair and Make Up
- Are you organising this or is it being organised for you? If so cover your costs.
- Add charges for organising these people

d) Fashion and Clothes
- Are you supplying these? If so cover your costs.

e) Photo and Lighting Equipment
- How much will/would it cost you to rent your equipment? Charge your gear at rental rates and add organisation time fees
- Will you require an assistant to set-up, pack down and/or operate your equipment? If so charge for them
- Consider how you will transport your equipment, will you be renting a van?

f) Are you the artistic director?
- If so charge for your creative time as well
- If not do you like the creative director you will be working under? If not you may like to include some kind of price penalty to make up for this and/or scare them off.

g) Shooting Time
- How long will you shoot for?
- Do you price per hour? What do you feel your equivalent professional rate would be? That of a waiter? A coach? An accountant?

h) Transport
- For you and Models

i) (Absent)

j) (Absent)

k) (Absent)

l) Editing
- How much post production work and culling will be involved?

m) Indirect Photographic Equipment
- You will use software, a laptop/desktop, etc. You also need to cover the cost of these assets over time.

n) Level of image Manipulation required
- Will you be doing the airbrushing etc?
- On how many images?

o) Delivery method and associated costs
- Transport costs - petrol, time etc.
- Postal Costs - envelope, packaging, stamps, time etc.
- Internet costs - connection fees, relevant online service fees (such as Flikr Pro), etc.

p) Copyright
- A higher release covering more mediums and/or publications is associated with higher fees.

q) Potential of repeat business
- Direct, repeat business from that client
- Indirect such as a link on their website or a byline in a newspaper

This is another relevant link, a web based session calculator. It is less in depth than Dom's list but will do the calculations for you once you provide the rates and times it asks for.
http://www.theartistmentors.com/Tools/SessionCostCalculator.aspx

5 comments:

  1. I think the most important point in the video i think is that you should not be worried to ask what there budget is. OK so they may give you a low number but at least its a starting point. Wedding Photography

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  2. Yes, I agree with simpy. Very good points made in that video but the one that stuck out was the budget one you made.

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  3. yes, it is quite difficult to set the price of the hardwork one puts in.

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  4. I tend to agree with regards to asking for their budget. This way you can work around what you can offer them in terms of services and where you can reduce costs. Remember, the key is to plan well in advance and know what you will be spending.

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