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Friday, March 30, 2012

Essay Writing Tip from 9gag

"What the author meant" vs "What your English teacher thinks the author meant"
Contrary to popular belief a psychology essay is more about the second description of the curtains (what the author meant) than the first (what the teacher thinks). Unless you have a stack of relevant research evidence to support your claims stick to the facts.

Image source:
http://9gag.com/gag/109625
But honestly, don't go there if you have work to do.

Ringtone Piracy: The real threat to copyright


In this entertaining TED presentation Rob Reid attempts to break down and rationalise the numbers that the studios typically throw at us to convince us that copyright infringement is a big issue. In doing so he discovers that copyright infringement costs the film and tv crowd more jobs than the industry actually has available and has a financial cost that is greater than what much of the agricultural sector can produce.

Astoundingly he goes on to show that many of the industries concerned about piracy are continuing to grow, suggesting that piracy may not be the deadly killer we have been lead to believe that it is.

Crucially though this presentation is aimed more at the funny bone than the brain. While it's good for a giggle it would not be terribly surprising if the numbers didn't actually stack up.

Thursday, March 29, 2012

Spirituality as a co-operative experience


In the video above Jonathan Haidt argues that spirituality in the form of united religions is a by product of an innate tendency to co-operate with each other. This tendency to co-operate, it is argued, is beneficial as it helps  us survive.

While this goes down a strong evolutionary line that may turn a lot of religious viewers/readers away from the contents of this page and the video itself recoiling because of the beliefs of the presenter its entirely possible that  these people are missing the point. Wihle the presenter clearly argues against religion as correct he does argue for religion being beneficial.

Religion provides something for people to organise around. It gives them a common set of beliefs and a common higher goal. It gives them something that is more than themselves.

For those who have heard me say I believe in church but not in god this is what I'm talking about. Religious communities can, and should, be a powerful force for good. In the end, as long as that's what they're doing, that's really all that should matter.

Talking about Death


Without getting to grim the take home points from this video are:
- It's important to talk about death and how we want to die
As we have extended the life expectancy we have achieved attaining more old age, not more youth. This means that the way in which we die has become a slower, more drawn out process. While there are techniques that can be used to keep us alive longer they will not help us avoid death, they will only help as delay it. At some point people may wish to opt out of these techniques. However by the time people reach that point they are often unable to talk for themselves. As such it becomes important to have conversations about death while we are still healthy enough to do so

- Ask people who they would want to talk for them if they were no longer able to.
- Ask people if they have spoken to the person who they want to speak for them about what they want.

While this video may seem like it is advocating for Euthanasia it isn't really. Euthanasia is typically seen as taking an active role in bringing about pre-natural death. What is being discussed here is more about when you should stop trying to prevent death occurring.

Tuesday, March 27, 2012

Mike Langford - Images for publication, Images that tell stories

The great thing about hearing Mike Langford give a presentation isn't the fact that you are listening to an award winning photographer. It isn't that he is the president of the NZIPP. It isn't that he has been published an astounding number of times. It is that his words and images convery a genuine sense of wonder for the world we live in.

While it would be simple for the above approach and standing to lend Mike to being aloof or out of touch with photographers around him the opposite is the case. Despite his achievement and standing within the NZIPP he is alarmingly down to earth. Either through his leadership or through some shared belief this attitude to photographers is reflected in the NZIPP itself. It is an institution designed to lift all photographers up to a professional standard and it is one that aims to be all inclusive. It is about sharing knowledge, not about guarding it.

Indeed Mike's lecture itself was geared towards sharing knowledge. While the content was reasonably diverse - photographing for travel books, cook books, kids books, the Australian Geographic, and more - the message that Mike wanted to share was presented as an underlying theme: Photographs are about presenting ideas.

While this concept is unlikely to be new to many people what was interesting was the way in which he suggested ideas can be portrayed. While he did include elements related to composition he really focussed on understanding how images would eventually be used and the importance of making images say what you want, or need, them to say.

Composition is a key element of any photograph.. While Mike covered ideas that you would have heard elsewhere he stayed away from mentioning things like the rules of thirds or the golden spiral. Instead he chose to focus on the role of colour (warm colours project, cool colours recede), his preference for including items in the foreground when using a wide angle lens, and the way that a sentence can be used to structure a photograph.

The idea of a sentence providing structure to compositions reflects the idea that a photograph is intended to convey some sort of meaning or idea. In terms of visual communication things that are in the foreground tend to be seen first. As such the equivalent sentence would typically start with the foreground item before moving back into the picture. For example a sentence structured as "A fisherman and his lobster boat in Costa Rica" would have a fisherman in the foreground with something in the midground showing that his boat is a lobster boat. Preferably this shot would also have Costa Rica in the background.

Good compositions must also consider how the final image will be presented. If it is a magazine or book cover it needs to provide space for the title. If there  is a gutter that will cut the image this needs to be considered. If it will wrap around the book, filling the front and back covers this should also be considered, perhaps through the inclusion of a surprising element on the back cover. Importantly though it is not simply the page on which the image will appear that should be considered. It's position relative to the rest of the images in the book should also be considered. If a rhythm is formed it should be followed.

Yet while these subcomponents are important they are pointless if the image itself has nothing to say. Great images, equated to award winning images by Mike, are those that show people something different. They are images that make the viewer stop and ask questions of the image, the subject, or something larger. Great images tell a story that comes from the photographer. Critically great images may not ever occur without the intervention of a photographer.

At this point those of a more photojournalistic bent may recoil from this definition of great imagery. How can an image be great if it is dishonest? Simple. Photographs illustrate ideas. In many cases, once you know what the idea is, it becomes clear that the image will tell a better, more accurate story if you as the photographer intervene. This intervention may be in the form of directing light to points of interest or it may be in the form of moving objects in, out, or around the frame. Such intervention can help tell the intended story more directly to the viewer. One could even argue that the intervention makes the image MORE honest rather than less through providing a clearer illustration of the truth of the idea. An example Mike gave was a shot where a harvester was working in a wheat field. In order to clearly show what the harvester was working on Mike gaffer taped some of the wheat to his tripod, lifting it above the rest of the crop and clearly showing the grains. This dishonest lifted wheat made the story in the photograph come through more clearly, in essence making the image speak the truth about what was happening with a louder voice.

Overall the talk was well worth the trip to Parnell. Not only were great tips about photography shared, the notion of what it means to be an NZIPP member was brought into focus. For those that are still reading I don't mind you knowing that, as a result of attending this talk, I intend to join in the near future.

Monday, March 26, 2012

How to think like google


I've spoken about this is previous posts as well but if you want to optimise your website for search you need to understand how search worls. In this video from Google Matt Cutts explains how relevant results are indexed, searched, and ranked to produce the search engine results page that google users see. once you understand these basic elements of how search works, or how google thinks, you're ready to dive into SEO on a deeper level.

Thursday, March 22, 2012

Wedding Planning - A guide to losing touch with reality

In all likelihood what follows will probably get me in trouble at some point. That being said, here goes:
Wedding Professionals often come across as being out of touch with reality.
They will tell you that your wedding needs to be the best wedding in every possible way then (deliberately or unwittingly) prey on the fear that your day will not reach this crazy fantasy standard without them.
See the link below for an example
http://www.nzherald.co.nz/lifestyle/news/article.cfm?c_id=6&objectid=10793565

Wedding professionals are at risk of confusing high cost with high value.
They are in danger of telling brides and grooms that a wedding needs to be expensive to be memorable or even good.

This is nonsense.

Some of the best weddings I have photographed have been small, intimate affairs with a budget to match.

Do not get distracted by things that people tell you you need to buy or spend money.
If you focus on making your wedding a celebration of your relationship that involves friends and family members you care about and who care about you your wedding will be wonderful.
This has nothing to do with money.

Weddings are not about party favours.
Weddings are not about locations.

Weddings are about relationships and emotions.
Don't lose sight of that.