1) Failure to provide value to the client
A website that has great SEO but no real value to it searchers will not reliably click through or refer friends.
2) A segmented approach to SEO
Focus on optimising your site through the whole customer experience. Align your marketing message with your SEO strategy.
3) Time Consuming Work Arounds
Stay up to date with current best practices to avoid wasting effort. One example is flagging content in such a way that causes google's spiders to disregard it completely.
4) Getting caught in SEO trends
The most dangerous trend to get caught up in is chasing the search engines rather than users. Search engines try to emulate users. If you chase users you and the search engines will be working towards the same goal meaning algorithm changes should help rather than hurt you.
5) Slow iteration
Update your site continually to provide maximal optimisation
Do these:
1) Do something cool
2) Include relevant keywords in your copy
3) Be smart about title and meta description tags
4) Sign up for e-mail forwarding in webmaster tools (it will send you information about problems etc.)
5) Attract Buzz, often referred to as creating link bait
6) Stay fresh and relevant
Recently I started with all this Google Ad Words and SEO stuff as I’m trying to run two websites. It look unnecessary complicated and it seems like now days you need to be spending more time on that kind of stuff than doing proper work ….. But I like the video, and I guess it takes some time to get used to all of this.
ReplyDeleteHi Nik. Yeah, you're kind of right. The key point to keep in mind though is that google (and hopefully the other search engines) are aiming to provide relevant results to their users. As long as you focus on chasing users rather than search engines you shouldn't have anything to worry about.
ReplyDeleteFor you I would suggest the following general rules of thumb:
1) Let google crawl your whole website and don't bother getting too tricky with special tags - these are more important for sites that provide in depth analysis of specific topics such as dpreview
2) Increase the number of words you have on your webpages (I had a quick look at your signature link). Remember that google and other search engines can read but they can't see or hear.
3)Write some meta descriptions - search engines use these to tell searchers what your site is about
4)Join a dofollow photography or video forum
5) Keep commenting on dofollow blogs such as this one
SEO looks complicated at first but most people only need the basics in order to do well (as most people aren't even bothering to use the basics)