Furthermore you probably clicked on it because it was ranked high enough on google for you to see it.
How can you get a similarly high google ranking for your photography site? If you have done a bit of reading about Search Engine Optimisation (SEO) and how it can help in improving your google ranking you've probably found that most people suggest that the basics of SEO are fairly simple. You increase the number of inbound links to your website and optimise your site for google. While both of these things are entirely correct the challenge in optimising a photography site lies in understanding that what we have been taught about images doesn't hold when we talk about google; rather than an image being worth a thousand words most images on the web aren't even worth one.
How then can you take your photography website and increase its google ranking? The tricks lie in transorming your images from mere coloured pixels to information rich, quality content.
1. Image Titles
2. Alt Tags
3. User Comments
4. Captions
5. On page Information
6. Off page inbound links
Beyond these standard points you should also consider what you're trying to get to page one for. If you're just starting out you're not going to get to the number one spot for any highly competitive search term. For example chasing after the search term Wedding Photographer will be a spirit crushingly impossible mission. Instead try to focus on something specific, preferably something that makes you unique. This could be the geographical area in which you operate, the way you shoot, or even the way you write. Once you develop one foothold it will be easier to create others.
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