View Visits by the Hour - Google Analytics

If you want to find the time of day that your site is the busiest the standard views in the current version of Google Analytics aren't much use. Instead you will need to make a custom report.

The custom report outlined below will highlight which hours of the day are generally the busiest.

The Custom Report tab is right next to the standard reporting tab (look at the green bar towards the top of the screen).

Once there create a new report
- Metric
Select Visits. You will find this under visitors. It will be the last item on the visitors list.
- Dimension Drilldowns
Select Hour. It is the 3rd item from the bottom in the 'Other' Category.
Be sure to select Hour NOT Hour of the Day. Hour of the day gives every hour of every day it's own code (as such you will end up with 7 0700s if you are looking at a week's worth of data. ~30 0700s if you're looking at a months worth of data)

This is a useful analysis as it will help you identify when people are engaging with your content. You can then use it to help shape your advertising campaign and optimise the time to make announcements, updates, and more.