Common SEO misinformation:
- Doing negative things to your customers is a great way to get backlinks
Review sites often have nofollow links which means that the negative reviews provide negative information about your service and don't give you any link juice.
- Google slacks off from time to time
Google move their manpower around the most effective/mportant areas at any one time
- It's only about links
Many people only focus on building incoming links. Remember that on page SEO is also very important, especially the generation of unique, quality content.
- The Keywords Meta Tag is useful for Google
It isn't used at all
- The Webspam team is all person based OR all algorithmic
It is both.
Changed Information
- Social Media can effect rankings
In some cases it seems that google does take a person or organisations reputation into account when creating their google rankings.
- Safe Search Changes
In the past if google couldn't crawl something directly they wouldn't return the result in safe search. Since then safe search has improved as has the amount of information that can be used to guess what a page contains. Now sites that google cannot crawl directly may be returned in a safe search if there are enough external signals to suggest that it should be trustworthy.
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