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Friday, August 3, 2012

View Visits by the Hour - Google Analytics

If you want to find the time of day that your site is the busiest the standard views in the current version of Google Analytics aren't much use. Instead you will need to make a custom report.

The custom report outlined below will highlight which hours of the day are generally the busiest.

The Custom Report tab is right next to the standard reporting tab (look at the green bar towards the top of the screen).

Once there create a new report
- Metric
Select Visits. You will find this under visitors. It will be the last item on the visitors list.
- Dimension Drilldowns
Select Hour. It is the 3rd item from the bottom in the 'Other' Category.
Be sure to select Hour NOT Hour of the Day. Hour of the day gives every hour of every day it's own code (as such you will end up with 7 0700s if you are looking at a week's worth of data. ~30 0700s if you're looking at a months worth of data)

This is a useful analysis as it will help you identify when people are engaging with your content. You can then use it to help shape your advertising campaign and optimise the time to make announcements, updates, and more.

Thursday, August 2, 2012

Day 4 - Butterfly Cupcakes

Here we have a butterfly cupcake topped with cream, jam, and icing sugar.

Photographer's notes:
When Jess initially talked about butterfly cupcakes my immediate instinct was to throw them in the air and catch a photo of them mid flight against a blue sky. While this may have been good for a giggle I was told that this would not do as the cream and icing sugar would not hold up until morning. Instead I grabbed a dainty, flowery plate and positioned the cupcake on it. Jess repositioned it to show off its best angle and I suggested we replace one of the wings. Photoshop wise the jam has been brightened slightly and the recorded colour of the cream has been toned down (it came out very yellow which seems to be a common problem when photographing whipped cream).

Day 3 - Liquorice Allsort Cupcakes

Liquorice Allsorts Cupcakes set against our most allsorty cushion.

Photographers notes:
I'm not a Liquorice Allsorts fan myself so I don't really get these lollies. That being said they seem to be about colour and have that iconic black liquorice strip running through them. I put the remaining allsorts on a plate around Jess's sample cupcake - I liked the wedge that she had taken out of it. I grabbed a coloured cushion with a striped section running through it and put it in the background. I figured it was allsorts-y looking. While I did play with the cushiion a bit in photoshop afterwards to try and make it more allsortsy eventually I settled on the original image which is what you see here.

Wednesday, August 1, 2012

Day 2 - Orange Zest Cupcakes

Day 2 is the first opporunity to branch out, in this case literally.


Photographers notes:
Today things got a little more elaborate. While we don't have an orange tree we do have a mandarin tree. I figured that if I kept things out of focus nobody would be able to tell the difference. While that did work reasonably well the next set of cupcakes required a trip to the supermarket. Seeing as I was there I picked up a few oranges and reshot the image. This is the pick of the bunch.















Day 1 - Plain Cupcakes

When starting a 100 day project it makes sense to start at the beginning. In this case the beginning is aplain cupcake - the recipe taken straight out of the Edmond's Cookbook (a.k.a. 'Old Faithful')

These are the cupcakes that I grew up with so they brough back loads of memories from when I was a kid. Admittedly most of those involved sneaking jsut one more cupcake while nobody was looking... 

Photographers notes:
I kept things simple for this one. They are plain cupcakes afterall. I had a look at the light falling around the cupcakes and decided that I liked this angle best.

Friday, July 27, 2012

Scam: "your quotation with payment terms"

Here's the e-mail. The reasons to believe it is a scam are below that.


Dear Friend


We have carefully observed your product and have come to understand that you are so experienced in the industry. Hence,we have confidence that you can produce for us the exact products we need with competitive prices.


Kindly give us your quotation with payment terms and delivery time; and don’t forget to leave your direct contact number to reach you with.


We look forward to establishing a rewarding business relationship with your good company.


Best wishes.
----------------------
MRS FELICIA RITAZ
( Purchasing Manager)








--
Phone: 888.925.3363 x
E-Fax:
http://www.yaleenforcement.com


Reasons to believe it is a scam
- Product not specified
- My name not specified
- E-mailed to undisclosed participants (i.e. many people got the exact same e-mail)
- Contact details for people selling products are usually readily available
- Indisutry not specified
- I don't produce any products
- Purchasing Manager's company not specified
- Contact details incomplete and confusing (E-fax? No extension for phone number)

Friday, July 20, 2012

How To Write an Essay : Step 1 - Don't write

When you are given the task of writing an essay it is tempting to get stuck in straight away. Afterall nobody likes a blank page and once you have a few words down you'll be able to build up some confidence. Soon enough the question that seemed incredibly difficult to understand is starting to make sense and you're a writing machine.

While it may seem like getting started has helped here in many cases it has had the complete opposite effect. For many people the question clears up not because they have come to understand it but instead because they have begun to redefine it. Such a move is incredibly dangerous as it means you end up answering the wrong question and drifting away from the target topic and, if its part of an assessment, the available marks.

Rather than starting by writing start by breaking down the question. Ensure that you understand all of its components before hitting the library or the word processor. Use the question to build the structure of your essay and a plan of attack for your research.