Increase you Adwords ROI with Remarketing

Remarketing is an option that can be found in the Audience tab in Adwords. Remarketting allows you to target the same cutomers multiple times across the google display network by placing a cookie on their computer. This is how some ads can seem to follow you all over the internet.

In order for it to work you must include some tracking code on the relevant pages of your website. Adwords will generate this code for you while you set-up remarketing in the audience tab.

While attracting the same customer multiple times may seem counter intuitive at first there are sound reasons to implement such a practice.
1) It is rare for customers to purchase something after a single presentation
2) Remarketing helps you get found again
3) Remarketing targets customers who are likely to be interested in your product or service

Panasonic Lumix dSLR ad

As a photographer I love this ad for the Panasonic Lumix dSLR range. Often I want to describe images the way the man on the stand does because, often, that's how you pick your aperture and shutter speed. If you want to freeze motion you go for something really fast. If you want to blur the background you go for a really big aperture. The best of course is the compensation for low light. While you always want to compensate really well for low light this is where an understanding of shutter speed, aperture, and iso really come into their own. While the image shown in the lowlight example does look really good odds are it would be quite difficult for anyone to take with that camera without some understanding of how to achieve the shot. For example shooting handheld would almost certainly lead to a world of hurt. Instead you would want to shoot using a tripod. Ideally you would shoot with a low iso, long shutter duration and a reasonable aperture. Probably around 5.6 assuming it was shit with a wide angle lens. A smaller aperture (higher number) may be required if you wanted super duper depth of field though.