Bridal Shows won't make you rich but they will give you exposure
Go there and look for your brides, not all of the brides. You're probably looking for 4-5 weddings not all the weddings. You're looking for a needle in a haystack. Spend time with the needles, not the haystack.
Remember you're not just a pricelist, you're an artist.
Engage with your brides and get them excited about you, your ideas, and their day.
Maximise your exposure by thinking big
Albums, images, everything should be big.
The smallest prints he takes are 20"s
Avoid detail shots, nobody cares about them, they're looking for the formal photos.
They book you because of the romantic images
Dress Professionally
People make snap decisions about who people are based on the way that they present themselves. You only get one shot at a first impression.
What message are you sending your clients? How old are your clients? How would they want you to dress?
Be Warm and Friendly
This should be obvious.
Consider Running a Show Special
This acts as a call to action. Without this potential clients have no incentive to book you then and there. Without this they can head off to other photographers.
Run a giveaway
This will get you names and e-mails for further contact. It also provides an opportunity to extend the show special.
Network
This can increase sales etc. through referrals and co-operation.
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